2024
VIBRANT WEALTH ADVISORS
Industry
Financial Planning
Location
Chandler, Arizona, USA
Deliverables
Identity Design, Brand Guidelines, Website
FINANCIAL ADVICE FOR EVERYONE
Vibrant Wealth Advisors is a financial planning firm that offers a comprehensive range of services tailored to both individuals and businesses. Their mission is to simplify financial management, making it accessible and understandable for clients at any stage—whether they're entering the housing market, planning investments, or preparing for retirement.
This project was a refresh of of the client’s current branding, which was dated and did not connect with their audience. The client wanted to emphasize that while their name is new, they have been doing this for 25+ years, so they had to look trustworthy and iconic.
We created a brand that looks luxurious and experienced, while still feeling modern enough that it didn’t look like one of the big banks.
Brand Direction
PURPOSE
Aims to simplify financial management by providing personalized strategies for individuals and businesses to grow, protect, and manage their wealth effectively.
MISSION
To empower clients by offering tailored guidance to achieve their financial goals at every life stage, and providing professional advice to enhance income, accelerate wealth growth, and build financial confidence.
Unique Value Proposition
Comprehensive Financial Solutions
Offers a one-stop solution for all financial needs, from personal wealth management to business financial planning.
Tailored Financial Strategies
Each plan is uniquely crafted to match clients' specific goals and circumstances, prioritizing personalized service.
Expertise Across Life Stages
Whether entering the housing market, planning for retirement, or managing a growing business, Vibrant Wealth provides expert guidance for every phase of life.
Focus on Simplification and Growth
Dedicated to demystifying complex financial concepts, making wealth management accessible while driving growth and securing financial futures.
LOGO DESIGN
Original
REDESIGN
ALTERNATIVE MARKS
FINAL DELIVERABLES
This was a great project to be a part of as it was a departure from the brands and identities we normally produce. We had to strike a balance between being fresh and modern while still looking classic and traditional in the financial planning industry.
1 Custom vector logo design
Full logo suite of supplemental logos & sub marks
All files types including .ai, .eps and .pngs.
Business card and label designs
Custom Webflow website
Brand Guidelines PDF
