That depends on the platforms you use and your audience, but a general guideline is 2-3 times per week for platforms like Instagram and 3-5 times a week for Facebook. It's more important to be consistent and focus on quality content rather than just quantity.

Visual content, such as high-quality images and videos, usually gets the best attention. For trades, showing the work being done and using “before and after” videos are very powerful. Educational posts, behind-the-scenes, and user-generated content can also increase engagement.

It's not necessary to be on every platform. If you want to make videos, Intsagram, TikTok and YouTube Shorts work best. Choose platforms where your target audience is most active. For B2B, LinkedIn might be best, while B2C might find more engagement on Instagram or Facebook.

Social media isn’t about converting customers, it’s more about awareness, but you certainly drum up business from it. Provide clear calls-to-action, share testimonials, and offer exclusive deals to your followers. Engage with your audience by responding to comments and messages to build trust and relationship.

The cost depends on several things, like how many posts per month you want to make. Social media services from an agency can range from $500 to $5,000 a month depending on the level of service and expertise.

Use analytics to track metrics like engagement rate, reach, follower growth, and click-through rate. Set clear goals and KPIs to determine what success looks like for your business, and regularly review these metrics to inform your strategy.