2023
MEN’S T-SHIRT CLUB
Industry
Men’s Fashion
Location
Barrie, Ontario, Canada
Deliverables
Identity Design, Brand Guidelines
MADE FOR THE EVERYMAN
Guys like doing guy stuff — fixing cars, bbq’ing steak, playing sports, working out, keeping their property looking good and just hanging out with friends.
That’s why its so important to be comfortable all the time. Nobody likes itchy, stretchy shirts that just shrink in the wash and wear out after 2 uses. That’s where Men’s T-Shirt Club comes in.
MTC was made for the everyman — the guy who works hard and plays hard. The guy who’s busy and doesn’t want to think about his wardrobe. Sticking to a “t-shirt-only” philosophy, they sell crew necks, v-necks and long sleeve t-shirts that fit well, are soft to the touch and don’t shrink in the wash. They don’t complicate their customer’s lives by offering hoodies, track pants and everything else you’d see from a department store.
Men’s T-Shirt Club is made for all men.
Brand Direction
PURPOSE
We are here to help all men look good & feel good in their own clothes, by offering the most inclusive, accessible & authentic lifestyle experience.
MISSION
We make the highest quality, best-fitting, softest feeling t-shirts for every type of guy in the world.
Unique Value Proposition
Comfort & Quality
Unparalleled anywhere else on the market, we are the highest standard of premium t-shirts anywhere
Inclusive & Accessible
Shirts for the “everyman”, literally any guy can feel instantly good and feel better about his appearance
Versatility
Our shirts are great for occasion (around the house, at the office, parties & special events)
Look Good, Feel Good
Feel great in your own skin & clothes again, giving your confidence back
LOGO DESIGN
Original
REDESIGN
ALTERNATIVE MARKS
FINAL DELIVERABLES
Men’s T-shirt Club is a direct, no-nonsense kind of brand. As such, it required a no-nonsense approach to designing it’s identity and brand voice. Using bold letterforms and a sharp, punchy logomark, we created a brand that was instantly recognizable and spoke to our market of guys everywhere.
1 Custom vector logo design
Full logo suite of supplemental logos & sub marks
All files types including .ai, .eps and .pngs.
Business card and label designs
Brand Guidelines PDF
