MEN’S T-SHIRT CLUB
DELIVERABLES
1 Custom vector logo design
Full logo suite of supplemental logos & sub marks
All files types including .ai, .eps and .pngs.
Business card and letterhead file setup
Brand Guidelines PDF
Copywriting
6 page Squarespace Website
Social media content
More Than A Game! (MTAG! for short) is an athletic academy for student athletes from 18-23 years old. ⠀
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They help at-risk youth with their schooling while maintaining their sports excellence, so they can have the tools and skills to succeed in a post-secondary environment.
Good grades and trophies - a winning combination for any young person. ⠀
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We created a slick, modern brand that would encourage our audience of student athletes to be a part of this movement and believe in our mission. ⠀
As an athletic brand, MTAG! needed to have a bold and vibrant color story that still comes across as a leader and authority in it's space. We developed a simple color story that has instant impact.
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The main colors are navy and white, with a pop of lime green as an accent color on key areas like the exclamation point, to add emphasis and convey action.
