HEY KANGA!
DELIVERABLES
1 Custom vector logo design
Full logo suite of supplemental logos & sub marks
Complete set of vector icons & character designs
All files types including .ai, .eps and .pngs.
Business card and print stationery
Brand Guidelines PDF
Copywriting
9 page Squarespace Website
Hey Kanga is on a mission to get everybody moving joyfully, expressively and effectively, all while helping children discover their full potential.
This means giving the teachers the tools to provide a full and rich well-being curriculum - one that forms lifelong healthy habits and attitudes to exercise.
With a library of over 1000 videos, spanning cardio drumming, yoga, gymnastics, HIIT, dance and more, Hey Kanga is the perfect way to spark a lifelong love of exercise and healthy habits in all children.
A children’s brand has to attract 2 audiences: the kids and the adults who pay for the products or services. We had to create a brand that would instantly inspire the kids who use it with bright colors and a sense of movement while simultaneously resonating with their parents and teachers as a safe and engaging service.
We developed a bold logo based on a chunky typeface that we customized. We then paired that with a fresh color palette that has plenty of contrast for accessibility.
A custom kangaroo character was created in the same style as the logo with several different poses and expressions to use across their digital curriculum.
